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Y Square is a youth development center based in Chai Wan,
Hong Kong. It offers a wide range of resources, but is under-utilized due to its outlying location and general lack of knowledge of its existence. Our rebranding sought to create a memorable mark and put it on the map.
A shifting logo system was developed to keep the brand young, fresh and in the hands of its patrons: the youth. The multitude of Y's initially developed for the rebranding will later be supplemented with youth-generated Y's, involving them directly in the identity. The new logo mark is supported by a playful, more intuitive website featuring different themes based on the Y's, as well as an outreach campaign to get the word out about Y Square.
The tag line, "Find your place" was chosen to represent Y Square's ability to provide an experience tailored to each individual's interests and passions. The variety of Y's, often shown tiled next to each other, reinforce this idea of individuality.
Collaborators: Missy Barclay, Farah Mohiuddin, Janet Nguyen,
Kevin Park, Jessica Richards & Steven WoodBranding, Graphic Design, Motion Graphics2012 -
Sense is an electric scooter powered by the now. It runs on electric and solar energy. Sense is technologically advanced, it links to your devices such as phone, email, social networks. Other perks of Sense are the voice assistance within the Sense Helmet, a navigational system specifically designed for a Sense scooter, a solar panal that runs the LED lights on the scooter as well as the dashboard. Sense uses all the information it knows about you to give you suggestions and answer to your needs.Branding, Industrial Design, Packaging2012 -
This imaginary TV spot highlights the importance of a shipping container and how it effects society across the board. Created using Adobe Photoshop and Cinema 4D.Graphic Design, Motion Graphics, Storyboarding2012 -
To bring attention to the plight of fish for the PETA organization, we have designed an imaginary, lab-created fish product that would be advertised as a new fish alternative.
Artifish is the parody of a solution that disregards the enormity of the real problem. The exaggerated mutation of the product is meant to shock and educate the public. Our integrated campaign includes a TV spot, print ads, two guerilla ads, and website splash page.
In collaboration with Kaytie Gamble, Patrick Dower, Lauren Sian, Steven Arthur Wood, and Lena Rabchevskaya.Advertising, Graphic Design, Motion Graphics2012 -
Saunair is an imaginary airline dedicated to ShvitzingBranding, Editorial Design, Graphic Design2012 -
"Identity" is a travelling exhibit that challenges our notions of personal identity, and it does so through a series of tests about ourselves. This is my redesign of the space, the info walls, Interactive stations, and the introduction of "test pods".Exhibition Design, Motion Graphics, Storyboarding2012 -
This calendar is meant to assist those who want a little extra help to kick their smoking habit. Each day that goes without smoking, a day is torn off.Advertising, Graphic Design, Packaging2012 -
An exercise in Kinetic typography. The audio is a particularly entertaining segment of 1956 film "The Court Jester".Motion Graphics, Typography2011 -
Kitchen Missions are a series of cooking kits designed to prompt children to be interested in cooking with their parents at a young age. The kits are divided into two levels of difficulty: Training Cadets and Field Agents. These cooking kids would be endorsed by the british celebrity chef Jamie Oliver.Graphic Design, Branding, Packaging2012 -
Title sequence for novel "This is Where I Leave You" by Jonathan TropperMotion Graphics2012 -
A trilogy of books dedicated to a dear brother Eli.Illustration, Graphic Design2012 -
This hypothetical redesign of the program would have a double use. Festival visitors can use the program to check the schedule, as well as to tear off their entering tickets to each of the six days of the festival.Graphic Design2012
Projects