Headspace For Kids
ART DIRECTION
STORYBOARDING
ANIMATION DIRECTION
Mindfulness is hard enough for adults — getting kids to slow down and breathe? Even harder. In 2020, Headspace brought me to creatively lead a new animated content series, Headspace Breathers, designed to make mindfulness approachable for kids.
This was one of Headspace’s first forays into kids’ content, so while developing the look of the show, we also built an entire brand system for Headspace for Kids—a sub-brand that extended the visual and animated language of Headspace into a new space.
Created at —
Headspace Inc. In-House Creative
We looked to the Headspace visual language and tweaked it to a point of abstraction that feels both familiar and delightfully quirky the way only a child can.
At the height of COVID lockdowns, we moved at full momentum alongside Headspace’s in-house illustrators and animators, crafting a distinct aesthetic, creating a streamlined animation production pipeline, and facilitating cross-functional reviews & collaboration.
The series is available for free for caregivers and kids to watch together.
Headspace Breathers — the content series
Original Storyboards
From storyboards to final animation, we shaped the look, feel, and flow of each episode, making mindfulness feel less like a lesson and more like an adventure.
