Wu-Tang in Space Eating Impossible™ Sliders
CONCEPT
ART DIRECTION
EXPERIENCE DESIGN
The world’s first fast-food Impossible™ Slider deserved the most legendary launch possible—so we sent Wu-Tang to space. Literally.
RZA, GZA, and Ghostface Killah took orbit in the Wu-F-O and answered real fan questions via 1-833-4-SLIDER all while eating Impossible™ Sliders, dropping wisdom from the cosmos. Why space? Because when you look back at Earth from above, you see the big picture. Like the fact that industrial beef is torching our planet.
Created at —
Impossible Foods In-House Creative
Credits —
Director: Sam Spiegel
Head Writer: Dan Curry
Production House: Rock Paper Scissors
Sound: Squeak E. Clean Studios
We crafted the narrative & designed the visual universe for the series—melding ‘70s sci-fi, hip-hop iconography, and classic fast-food advertising. The campaign spanned web films, social activation, experiential extensions, and more.
The campaign was universally acclaimed, sold a ton of sliders, and even landed a Tribeca Film Festival nomination.
And—most importantly—sold a ton of sliders.
Original illustration
The future is plant-based. Wu-Tang is forever.
