Mindfulness is hard enough for adults — getting kids to slow down and breathe? Even harder. In 2020, Headspace brought me to creatively lead a new animated content series, Headspace Breathers, designed to make mindfulness approachable for kids.

This was one of Headspace’s first forays into kids’ content, so while developing the look of the show, we also built an entire brand system for Headspace for Kids—a sub-brand that extended the visual and animated language of Headspace into a new space.