United State Of Women

I was lucky enough to be brought into BBH to help a hugely talented team conceive an awareness campaign for the United State of Women Summit. The summit is a White House initiative dedicated to being a megaphone for the gender equality movement, addressing a wide range of issues, from equal pay to access to health care.

It was both an informational gathering and a celebration, meant to inspire more active involvement in gender issues from women and men across the country.

~ CONCEPT

~ SOCIAL ACTIVATION

CREATED AT
BBH

The ultimate goal is to spread awareness about the inaugural United States Women’s Summit and the fact that gender equality still doesn’t exist (even today). Although I was only part of the concept phase of this project, I am proud to have leant a hand to one of the most worthy causes of our time.