United State Of Women

CONCEPT

SOCIAL ACTIVATION

I was lucky enough to be brought into BBH to help a hugely talented team concept an awareness campaign for the United State of Women Summit. The summit is a White House initiative dedicated to being a megaphone for the gender equality movement, addressing a wide range of issues, from equal pay to access to health care.

It was both an informational gathering and a celebration, meant to inspire more active involvement in gender issues from women and men across the country.

Created at —
BBH

The ultimate goal is to Spread awareness about the inaugural United States Women’s Summit and the fact that gender equality still doesn’t exist (even today). Although I was only part of the concept phase of this project, I am proud to have leant a hand to one of the most worthy causes of our time.